Field is a collective of experts pursuing soulful, illustration-based visual realities.

Rooted in community initiatives and creative education since 2020, our practice is dedicated to high-value differentiation and authentic connection through contemporary, craft-driven visual storytelling.

We build inspiring worlds that move people toward better actions.

At Field

Our soul-centric approach means cultivating shared growth, getting into solutions with our bare hands, with forward-thinking.

Imagination

Building inspiring worlds that move people toward better actions.

Craftsmanship

Creating timeless expressions of craftsmanship, adapted for the digital age.

Empowering Potential

Cultivating the right grounds for talents to grow.

A third-space for experts

Along with bringing proud stories to the world, Field nurtures creative values through community-driven initiatives and practical creative education.

We’re potential finders

  • Nu Nguyen (b. 1997) is a Graphic Designer currently living and working in Ho Chi Minh City, where she draws inspiration from the enchanting allure of everyday objects, fueled by her love for her city. Nu is also a co-founder of Xôn Xao Studio, who loves growing as a Vietnamese designer and designs every day for herself and others as a way of sharing.
  • Huỳnh Minh Thống is a practice-led Graphic Designer and Creative Director working across brand identity and public exhibitions. Beyond his creative practice, he is driven by a long-term vision to nurture design education in Vietnam—an ambition that is taking shape through Field Design Practice, the organization he founded.
  • Bùi Ngân is an illustrator currently living and working in Ho Chi Minh City. Her artistic practice bridges a foundation in fine art with contemporary design language. Ngan draws inspiration from everyday moments, nature, and the inner world of women, creating works that feel gentle, poetic, and quietly reflective. Through a romanticized yet thoughtful lens, she seeks depth in simplicity and has a strong interest in applying art to daily life, where illustration can connect naturally with people and their surroundings.
  • Duchcal (also known as Huy or Duch) is a designer and illustration artist. For him, artistic practice is about balancing what he creates with life and his inner self. His work draws inspiration from small moments, personal issues, and desires, expressed through metaphor and the worldview of @duchcal—assembled as a snapshot of his thoughts at a given time. He is continuously developing his skills, knowledge, and perspective, aiming to draw “right” before drawing beautifully.
  • Trúc Nhi Hoàng is a Vietnamese illustration artist specializing in branding and publishing. Her work is driven by the joy of observing life’s lively rhythm and the urge to capture the essence of the time she is living in. She embraces both traditional and digital media to craft visuals that best resonate with the stories being told.
  • Astro is an illustration artist and creative designer based in Ho Chi Minh City. Growing up in a rural area, Astro developed a quiet interest in everyday life, local culture, and small human moments that often go unnoticed. The work carries a contemporary sensibility, looking toward the future while maintaining a sense of closeness and restraint.
  • Trường Thạnh is a visual artist whose work centers on storytelling through illustration. By combining diverse materials and approaches, he develops a mixed-media style that defines his current creative direction.
  • Bảo Ngân is a motion designer exploring both 2D and 3D motion as a medium to tell stories to the world. Through her work, she blends elements of Vietnamese culture with modern motion design to create carefully crafted pieces. On her creative journey, her goal is to produce fun, meaningful motion works and connect with others who share the same creative passion.
  • Thanh Mai is a Brand Strategist rooted in Hanoi, who hunts for the fertile ground where strategy can take root. She believes ideas bloom best when centered in creativity, fueling her work with a deep-seated curiosity for human patterns and the fabric of behavior.
  • By working alongside talented colleagues and partners, each bringing stories that inspire and teach, Uyen centers people in her work and fosters connections to elevate what we can do. Leading with authenticity as foundation, thinking strategically as a lever, with perseverance, and trusting deeply in the potential of collaboration.

A seamless system that brings strategists and illustration artists under one roof.

We grow with those who share our vision